We PARTNERED WITH BLIZZARD ENTERTAINMENT TO MAKE A CUSTOM VOICE EXPERIENCE FOR WORLD OF WARCRAFT.
We partnered with Blizzard Entertainment to celebrate the 20th anniversary of World of Warcraft, and promote the release of the expansion pack for the franchise, The War Within. We were thrilled to work with Chris Metzen, the voice of WoW’s iconic character: Thrall.
We designed a suite of visual assets to let users find and select the experience.
AUDIO SAMPLE
Click below to hear some sample navigation prompts from Chris Metzen, playing “Thrall”.
MOODS:
HORDE + ALLIANCE
Waze lets users select a custom icon to represent themselves in the app. We call them Moods. We made “Horde” and “Alliance” moods, honoring the two great factions within the game.
SOCIAL VIDEO:
“THRALL IS MAD”
Chris Metzen gave us some fun audio to make this custom social piece.
Vehicle: RED DRAKE
When selecting Thrall’s voice, Waze users can travel through the map as a 3D vehicle. We created the Red Drake as a mount for users — a great honor for any Champion of Azeroth.
CREDITS
Waze Creative: Tom Cowell / Jamie Fine
Waze Production: Erica Quinn
Visual Design: Burn & Broad
3D Modelling: Irresistible Studios
Waze Leadership: Jake Shaw, Tatyana Schneider, Tim Queenan
