Tom Cowell

I’m a Creative Director at Waze.

Waze users can choose celebrities and movie characters to give them driving directions.

We call it “Customize Your Drive. I’m a Creative Lead on the program.

Case studies of our big recent wins:

• HIGH-PROFILE TALENT >>> VIRTUOUS CONTENT CYCLE (with Roger Federer)

• CAREFUL HANDLING OF GHOSTS OPENS SPOOKY DOORS (with Sony Pictures)

• TURNS OUT THE WORLD CUP IS A PRETTY BIG DEAL (with FIFA and Kia Motors)

• OUR AI CREATIVE WORKFLOWS CUT HOMEGROWN PRODUCTION COSTS BY 80% (in-house project, nbd)

  (^ links are password-protected. Email me to ask about them.)

  Or reach out and we’ll chat.