Tom Cowell

I’m a Creative Director at Waze.

Waze users can choose celebrities and movie characters to give them driving directions.

We call it “Customize Your Drive”. I’m a Creative Lead on the program.

Case studies of some of our biggest wins:

• HIGH-PROFILE TALENT >>> VIRTUOUS CONTENT CYCLE (with Roger Federer)

• CAREFUL HANDLING OF GHOSTS OPENS SPOOKY DOORS (with Sony Pictures)

• TURNS OUT THE WORLD CUP IS A PRETTY BIG DEAL (with FIFA and Kia Motors)

• OUR AI CREATIVE WORKFLOWS CUT HOMEGROWN PRODUCTION COSTS BY 80% (in-house project)

  You have questions about these projects. I have answers. Reach out and we’ll chat.